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How tweaking their envelope paid off for Netflix

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Ever wondered how Netflix decided on the design for their current envelope? Well, apparently others did as well. In the article The evolution of the Netflix envelope, author G. Paschal Zachary discovered it was only after years of changing their envelope that Netfilx settled on their current style. The article includes a detailed photo gallery that charts the evolution of their envelope. 

Posted by Stephanie on April 26, 2006 11:10 AM |

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