The Cox Communications advertising campaign featuring the slogan "Your Friend in the Digital Age" was recently inducted into the Cable & Telecommunications Association for Marketing (CTAM) Hall of Fame. Established in 1997, the Hall of Fame honors the most notable, most influential and most memorable marketing campaigns from cable's past and present. CTAM singled out Cox's successful marketing campaign that focused on the consumer, advanced new products, raised customer satisfaction and grew its customer base.
When high-speed internet was introduced in 1996 and digital phone in 1997, they launched customer-friendly bundled billing and one phone number/Web site for all services. Marketing campaigns carried the slogan "Your Friend in the Digital Age" and showcased Cox's ability to deliver reliable services with premier customer care.
From 1999 to 2005, Cox's customer base grew to six million. They extended customer care innovations online, which raised overall customer satisfaction to 80 percent. Today, their customer satisfaction ratings have improved to almost 84 percent and 44 percent of their customers subscribe to bundled services.
Past inductees to the Hall of Fame include MTV's "I Want My MTV" and ESPN's "This is Sportscenter" campaigns. See if your favorite ads made the the Hall of Fame here.
