NBC announced that it will let Netflix subscribers rent the premier episodes of two new drama series before the shows air on TV. Starting Aug. 5, Netflix members can rent the debut episodes of "Studio 60 on the Sunset Strip" and "Kidnapped", about six weeks before they premiere on television. The DVDs will also have preview trailers of other fall dramas airing on NBC. The network hopes to generate crucial word-of-mouth buzz for the shows in an effort to climb out of third place in the ratings. Netflix will run online ads for the DVDs, while NBC will promote them on network spots.









