Beginning this week, BellSouth and TiVo will launch the first of a variety of co-marketing initiatives that promote BellSouth FastAccess DSL and TiVo. Through an agreement with TiVo, select FastAccess DSL subscribers will receive special pricing on the TiVo box and service. These customers can further enhance their already reliable, high-speed Internet service with TiVo's broadband applications, including online scheduling, TiVoToGo transfers, TiVo Guru Guide recommendations, streaming radio, movie browsing and TiVo's easy-to-use Home Media features.
"TiVo is pleased to work with BellSouth on this powerful marketing initiative," said Naveen Chopra, vice president of business development at TiVo. "With its strong southeastern presence and renowned customer satisfaction, BellSouth is uniquely positioned to market the benefits of a broadband-connected TiVo Box. Together, we can turn a DSL Internet connection into a pipeline for video content delivered directly to the television." You can read this BellSouth press release to find out more about this marketing initiative.
