YouTube announced this week that its viewers are now watching more than 100 million videos per day. The site holds the leading position in online video with 29 percent of the multimedia entertainment market in the United States, according to the latest weekly data from Web measurement site Hitwise. Delivered for free, YouTube videos account for 60 percent of all videos watched online. In June alone, 2.5 billion videos were watched on the site. More than 65,000 videos are now uploaded daily to YouTube, up from 50,000 in May, the company said. The site also boasts nearly 20 million unique users per month, according to Nielsen//NetRatings.
YouTube is currently developing advertising and other means of generating revenue to support the site, including partnerships with NBC and Hollywood production companies.
