According to The Wall Street Journal, an unprecedented amount of money is being spent on cable TV advertising in the run-up to November's U.S. mid-term elections.
Campaign spending on U.S. House, Senate and gubernatorial races rose above $311 million for local TV-ad spending. That figure is up 45 percent from the same point in 2004 and more than three times as much as in 2002.
Cable TV executives credit George Bush's use of national cable ads in his 2004 re-election campaign for the interest of other candidates now. Candidates are banking on demographic data that shows Republicans tend to watch more cable programming, while Democrats tend to watch more broadcast television.
