Lifetime Television this week launched a new video-on-demand service to some 10 million Comcast digital cable subscribers.
Lifetime On Demand will include episodes of the flagship network's newer series, such as Lovespring International and Cheerleader Nation, as well as a selection of shows from Lifetime's library. The Comcast VOD service will also offer short-form programming not available on the linear network.
Lifetime said the decision to launch the VOD package on Comcast was spurred in part by recent research which suggests that women are increasingly interested in on-demand viewing. According to a CTAM study commissioned in late 2005, women on average watch about 28 hours of VOD fare per month.
