AT&T recently announced a new addition to its AT&T Blue Room lineup. Beginning September 10, the service will offer an up-close and personal Elton John performance highlighting songs from the artist's upcoming new release, "The Captain and the Kid," as well as favorites from his greatest hits.
In recognition of its first anniversary, the company said that AT&T blue room will renew its commitment to being the online destination for exclusive Webcasts of the industry's hottest shows, allowing fans who can't attend in person the opportunity to see memorable performances in real time and at no charge.
Beginning Sunday, Sept. 10 at 7 p.m. Eastern time, 4 p.m. Pacific time, the AT&T blue room give users access to footage from the official Fashion Rocks Elton John pre-party, which will take place in New York City on Sept. 6, in celebration of the highly anticipated Fashion Rocks concert the following night. The performance will be archived on the AT&T blue room, allowing fans to relive the experience for weeks to come.
"If you are a fan of Elton John, this concert is the show to watch," said Richard D. Beckman, president of Conde Nast Media Group. "We are proud to present this rare opportunity to see a musical icon debut a new body of work and provide visitors to the blue room with such an exciting and incomparable experience."
According to AT&T, the AT&T blue room is part of a strategic initiative to link the its brand to premier communications and entertainment experiences, as well as demonstrate how key products and services, such as AT&T Yahoo!® High Speed Internet and Cingular Wireless, meet the increasing consumer demands for value, choice and convenience.
