Since I posted earlier this month about Charter's participation in the Worldwide Day of Play, I wanted to update that Multichannel News is reporting that Cox is joining in on the program urging children to get up from in front of their PCs and TVs in favor of physical activity.
According to MN, Lara Salamano, senior director of affiliate marketing for the Nickelodeon and MTVN Kids and Family Group, said the company is very excited about Cox's support of the program. Part of Cox's participation includes its Orange County, Calif., cluster hosting an event in San Juan Capistrano, with an estimated 2,500 children expected to attend. The event will include stations focusing on characters created for Nickelodeon's Go Healthy Challenge.
In addition to the Worldwide Day of Play campaign, Nickelodeon sponsored the Let's Just Play Giveaway where children can log on to Nick.com and describe why play is important in their community and to nominate a local program that needs funding. The network has provided $1.4 million to local schools and other community organizations since August 2005, and it plans to award another $400,000 to 70 recipients in the next three months.
"Kids are really aware of this issue and they take advantage of the money for ways to play," Salamano said, noting that kids have asked everything for sports balls for physical-education classes to the construction of local bike paths.
Read more in the Multichannel News article Cox to Help Nick Play.
