Unveiling an online hub designed to host tailgaters, music fans, gaming junkies and even the celebrity-obsessed, AT&T Inc. announced today the joining of AT&T's exclusive music, sports and other entertainment content — including a new Internet gaming portal—through a single online gate, an updated AT&T blue room.
The new AT&T blue room builds on the success of several content-driven properties developed by AT&T over the past two years, including AT&T blue room music, AT&T Home Turf and AT&T Project D.U. These groundbreaking online portals feature exclusive content—such as live performances, candid interviews and celebrity athlete home tours, as well as unedited commentary on everything from music to politics to celebrities as part of a strategic initiative to link the AT&T brand to premier communications and entertainment experiences. Since January 2006, these sites have fueled the sale of key products and services, such as AT&T Yahoo!® High-Speed Internet and Cingular Wireless.
"As we've executed and expanded this strategy, we've been able to turn an interesting and innovative concept into an online phenomena, attracting enthusiasts of all stripes who are now regularly visiting these AT&T sites looking for content they can't get elsewhere," said Mikal Harn, vice president, AT&T Consumer. "Aggregating the properties instead of hosting them in silos will enable us to deliver a richer experience to current visitors while attracting new ones. For example, users with multiple interests can more easily toggle from one topic to the next, and music fans who have gaming friends can help build word-of-mouth buzz for blue room content."
