This Halloween, Comcast, in partnership with Sony Pictures Entertainment and Lionsgate, will unveil its new horror-movie network FearNet. The new offering will allow fans to watch movies through Comcast's video-on-demand service and on the Web at FearNet.com. Other elements include full-length trailers, a search engine/horror movie encyclopedia, news, a community site and a trivia game.
First announced at Comcast's video-on-demand upfront in April, FearNet's on-demand platform will serve 200 horror titles a year, with about 70 hours of programming a month, including a number of Japanese- and Spanish-language productions and blood and guts in high-definition. Titles like "Bram Stoker's Dracula," "Night of the Living Dead" and "The Return of the Texas Chainsaw Massacre" will be offered free to Comcast's 11 million digital cable subscribers.
Web surfers will be able to watch nine movies for free each month—for a total of 50 titles a year—as well as 100 shorts, which include original programming from directors such as Wes Craven.
According to Reuters, the FearNet launch plan was purposely designed to cater to the adults 18-34 demographic, who increasingly are watching and consuming media on demand while multitasking like never before. "This generation wants content when they want it, how they want it and where they want it," said Diane Robina, president of emerging networks for Comcast Programming Group. "To me, besides usage and revenue numbers, these channels in general will be successful if fans embrace them and like what we've created for them."
For more information, check out the Reuters UK article Comcast Corp. scares up horror broadband site or the official FearNet site.
