TiVo recently announced that it has signed CBS Interactive to deliver original programming created for the Web directly to television through the TiVoCast service. Additionally, TiVo signed on a list of other partners to deliver broadband content to the television including Reuters, Forbes, dLife, Plum TV and Nano. Launched earlier this year, the TiVoCast service brings a whole new line-up of content to the television by offering broadband video previously found only on the Web and not widely available on TV.
CBS Interactive is the first network deal for TiVoCast. The content will consist of original programming from CBS's online destinations including CBS.com, CBS's broadband channel innertube, CBSNews.com and CBS SportsLine.
"This represents a great opportunity for CBS to showcase its growing online content on the television platform," said Quincy Smith, President, CBS Interactive. "TiVo's TiVoCast service allows for us to extend our reach, join other content innovators, and ultimately learn more about our audience with content such as Katie Couric's "Eye To Eye" from CBSNews.com, fantasy football shows from CBS SportsLine.com, or the wealth of original programming currently available on CBS.com."
"Web video has become an explosive pop culture phenomenon and TiVo is leading the way in bringing it from the PC to TV," said Tom Rogers, President and CEO of TiVo. "Television remains the number one platform on which consumers prefer to watch video so TiVoCast is a win-win both for consumers who enjoy the comfort and convenience of TV and for content providers who want to extend their reach."
TiVo also is announcing new content partnerships with Reuters, Forbes, dLife, Plum TV and Nano. These new channels join a stellar line-up of TiVoCast partners which includes leading video content providers: the National Basketball Association (NBA) and Women's National Basketball Association (WNBA), The New York Times, Heavy, iVillage and CNET among others.
All the Web-based video content is included in the TiVo subscription fee and available to any broadband connected TiVo Series2™ TiVo box, with TiVoCast available on Series3™ TiVo boxes later this year.
For more, check out the TiVo press release.
