Netflix, together with Martin Scorsese's non-profit organization The Film Foundation, recently unveiled special holiday editions of the movie rental company's trademark red envelope featuring original artwork by various Hollywood filmmakers and actors, including Leonardo DiCaprio, Charlize Theron, Peter Jackson, Orlando Bloom, and Mr. Scorsese himself.
The special envelopes containing Netflix subscribers' DVD rentals will began mailing this week. As part of the partnership, Netflix has made a donation in support of The Film Foundation's efforts in film preservation and film education.
"The red mailer, which is one of the most visible expressions of our brand, was a natural way to showcase our partnership with The Film Foundation and express our holiday spirit," said Leslie Kilgore, chief marketing officer for Netflix. "It's gratifying for us to support the important work of The Film Foundation, which, like Netflix, is committed to preserving the heritage of film and helping it find new audiences."
"The Film Foundation's partnership with Netflix is an innovative way to create public awareness about the importance of film preservation. The mailers will communicate our message to a large national audience," said Jennifer Ahn, managing director of The Film Foundation.
The artists were encouraged to contribute their individual personalities and feelings about the holiday season in the artwork. Mr. Scorsese worked with his young daughter Francesca to create a snowflake-themed mailer, while Ms. Theron provided two pieces, one of a whimsical snowman and another of wrapped holiday presents. Mr. DiCaprio created a sturdy tree whose branches are decorated with a multi-cultural array of symbols and icons, while Mr. Jackson painted a classically-themed canvas centered on a holiday pheasant and two pugs in stocking caps. Mr. Bloom's canvas portrays two hands offering hearts in the spirit of the season.
