CNN.com announced this week that it claimed the greatest average monthly share of online news among all Current Events and Global News sites in 2006.
CNN.com, with 15 percent of online news usage, garnered a higher average monthly share of online news than both second-ranked Yahoo! News, which had a 13 percent share, and third-ranked MSNBC.com, which had a 10 percent share.
"During 2006, CNN.com reasserted its dominance as a leading online news source, providing users with incomparable access to the best news and information and the most compelling on-demand video," said David Payne, senior vice president and general manager of CNN.com. "Coming off such a strong year, we face the challenge to take the online news experience to a whole new level. As we move into 2007, our online consumers will find CNN.com more than capable to meet the challenge."
"The phenomenal reach of our digital assets and the quality content that CNN.com provides as the number one online news source has led to unprecedented growth for our digital advertising business," said Greg D'Alba COO of CNN Ad Sales and Marketing. "Combining our impressive digital portfolio with CNN's powerful on-air networks, our ad sales team is able to develop fully-integrated packages for our clients that deliver all the advantages of CNN's brand across multiple platforms."
As the first Internet site dedicated to 24-hour news coverage, CNN.com attracts an average of 23 million unique users each month. Launched in 1995, CNN.com draws from the resources of CNN Worldwide to provide relevant, up-to-the minute news and information. CNN.com features the latest multimedia technologies, from video streaming and user-generated content to audio packages and searchable archives of news features and background information.
For more information, check out the press release CNN.com Tops News Sites in 2006 for Online News Usage.
