SCI FI Channel recently announced that it has partnered with DIRECTV for a comprehensive sponsorship package that will give DIRECTV a presence everywhere Battlestar Galactica is available. The first deal of its kind for the Channel, this "360-degree" cross-platform partnership will put DIRECTV alongside SCI FI's most critically-acclaimed series on-air, online and in print.
DIRECTV will sponsor every episode of SCI FI's hit original series Battlestar Galactica including yesterday's mid-season premiere with on-air ads and through a customized promo highlighting the satellite provider as well as online throughout the SCIFI.COM site. In addition to being represented in the Battlestar Galactica iTunes page, Ronald D. Moore's podcasts, David Eick's blogs and in the Webisodes page, they will be a sponsor of Battlestar's weekly episodic recaps on SCI FI's 'Pulse' broadband channel via DIRECTV. SCIFI.COM will also house a sweepstakes for a chance to win a flat screen television and a year's subscription to the satellite service. In print, there will be a customized DIRECTV ad prominently featured in SCI FI Magazine. DIRECTV will also sponsor the SMS mobile alerts sent by the Channel to Battlestar viewers with updates on upcoming episodes and have a presence in Battlestar Galactica's upcoming third season home video release.
Mark Miller, Senior Vice President of Sales for the SCI FI Channel notes, "The partnership between Battlestar Galactica and DIRECTV is an exciting opportunity for both brands. With one of the most active and engaged audiences in television, SCI FI viewers are constantly looking for new ways to connect with the brand, and DIRECTV is taking advantage of the power of the SCI FI audience."
"We are constantly on the lookout for media partners that are forward looking and willing to integrate our messaging across all their platforms," added Jon Gieselman, DIRECTV Senior Vice President of Advertising and Public Relations. "There is nothing better than enjoying Battlestar Galactica with the best picture on TV, except later this year when we rule the airwaves with 100 channels in HD."
