I'm a big fan of the NBC show Heroes, so I am excited about the latest news from Netflix. As a follow up to their successful promotional partnership in 2006, Netflix and NBC recently announced they will join forces again to offer Netflix subscribers an exclusive DVD experience. The latest NBC DVD to be offered through the service will feature a specially produced, never-before-seen recap of the first eleven episodes of the hit Golden Globe-nominated series and the first full episode of the highly anticipated new NBC drama, The Black Donnellys from Academy Award winners Paul Haggis and Bobby Moresco (Crash). In addition, the DVD will offer a first-time sneak peek of actor Jeff Goldblum's new drama series Raines.
The content of the DVD will be exclusive to Netflix subscribers until Jan. 15, when the content will also be available for viewing at NBC.com. However, the special DVD will still be available to Netflix subscribers though the end of March. With Heroes on hiatus until Jan. 22, the recap provides viewers with an easy way to catch up on the series and learn more about the characters and plot lines of the Golden Globe nominated series which Time magazine selected as one of the best shows of 2006. The Black Donnellys and Raines will join the NBC line-up this Spring.
"We are delighted to again be working with Netflix on this special offer," said John Miller, chief marketing officer, NBC Universal Television Group. "We think the combination of an exclusive catch-up for audiences who have not yet discovered Heroes, the pilot of 'The Black Donnellys, as well as a preview of Raines, will make a very attractive offering for Netflix subscribers."
"Partnering with NBC to provide original content to our subscribers that can't be found anywhere else is a tremendous value add for Netflix," said Ted Sarandos, Netflix chief content officer. "Enhancing consumers' entertainment experience is the end goal for both companies and this promotion certainly achieves that goal."
