Executive Team

The WhiteFence executive team is comprised of a diverse mix of seasoned experts and forward-thinking entrepreneurs. This creative group is focused on providing innovative solutions for consumers and their essential home services needs.

Francisco J. Arbide, Chief Executive Officer, serves on the Board of Directors and is responsible for the company vision, planning and overall strategy of WhiteFence. Since joining WhiteFence in 2001, Mr. Arbide has held several key roles within the company’s executive team and has led the development of several new areas of business including WhiteFence’s relationships in the multifamily housing industry and the real estate industry. Prior to joining WhiteFence, Mr. Arbide spent 12 years working closely within the residential and commercial real estate industries on a broad range of transactions and development projects, including the structure, finance, design, construction and unit sale/lease up of multifamily residential complexes, planned residential communities, high-rise condominiums, and commercial retail centers. As a shareholder in the law firm of Carlton Fields, P.A., where he served on the real estate and finance practice groups, he successfully represented and negotiated contracts with multifamily owners and managers, large single-family residential developers, condominium developers and managers, institutional lenders, title insurance companies, brokers, private financiers, hotel and timeshare developers, contractors, major tenants, and governmental authorities. He earned a B.B.A. in finance, magna cum laude, from the University of Miami and a J.D. from Duke University School of Law.

David R. Brown, Senior Vice President—Finance, is responsible for all aspects of WhiteFence's finance function, including accounting, financial reporting, financial planning and analysis, treasury, audit and investor relations. His primary role with the Company is to drive profitability by increasing the focus on financial and operational metrics across all parts of the Company. David comes to WhiteFence with over 25 years of diverse senior financial executive experience with a focus on middle market companies. David has served as Chief Financial Officer for several companies in the Houston area in industries ranging from securities broker/dealers to office furniture distribution. Prior to joining WhiteFence, he spent the past five years in the mortgage industry, holding senior financial reporting positions for both public and private mortgage companies with a national footprint. David spent the first six years of his career on the audit staff at Ernst & Young. He received a BBA in Accounting from Texas A&M University and is a CPA.

Lonnie Ferrell, Vice President—Call Center Operations, directs WhiteFence sales and customer service call center operations and also oversees the back office order processing and integration efforts. Mr. Ferrell is responsible for impacting Company profitability, streamlining processes and identifying revenue opportunities. As a seasoned veteran with over 14 years of diverse experience in the communications industry, Mr. Ferrell has a tradition of building customer focused sales channels. Prior to joining WhiteFence, he held a number of key positions in the Telco industry in Sales, Channel Management and Customer Care. Mr. Ferrell held positions as Vice President Business Development for One Touch Direct, Director of Sales and Distribution at Windstream Communications and as Director of Competitive Strategy and Channel Operations at Qwest Communications.

Stanislaus Pietrucha, Jr., Senior Vice President—Product Development, is responsible for identifying new product ideas, developing and testing product concepts, and developing sound business plans for new product initiatives. Mr. Pietrucha has more than seventeen years of software consulting experience in developing full life cycle information systems and has extensive experience in analysis, design, development, test, implementation and training in software projects of all sizes. Previous to joining WhiteFence, he worked as senior consulting engineer at Apple Computer, Inc. and served as a Captain in the United States Air Force. As a senior consulting engineer at Apple, he led the development of mission-critical personnel, asset and healthcare management systems for the U.S. military. In his role in the U.S. Air Force, he managed the daily operation, maintenance, and administration of four local area networks; coordinated planning and integration of emerging network technologies; and developed application software as needed in support of network operations for the U.S. Air Force at the Pentagon. Mr. Pietrucha received his B.S. in computer and information science from the University of Delaware and his M.S. in systems engineering from George Mason University.

Kim Schram, Senior Vice President—Business Development & Strategic Alliances, brings 18 years of specialized business development experience in the telecommunications industry to WhiteFence. Ms. Schram is responsible for driving the strategic direction of WhiteFence in relation to partnerships, services, capabilities and offers. Prior to joining WhiteFence, Ms. Schram spent 11 years with Qwest Communications, Inc., most recently as Director of Channel Strategy, developing and executing cross-channel, movers, multi-dwelling unit and service-to-the-door strategies. Ms. Schram also held previous roles with Qwest as Director of Sales for Emerging Markets where she worked to identify and implement new strategic channels for Qwest Consumer and Small Business products, and as Regional Sales Manager for the Qwest Business Partner Program. Ms. Schram holds a B.A. in marketing from the Eli Broad College of Business at Michigan State University.

Chip Smith, Executive Vice President and Chief Marketing Officer, brings twenty years of consumer and business-to-business marketing experience to WhiteFence. As EVP and CMO, Chip’s primary role is to establish clear marketing objectives, improve marketing execution, increase conversion and ensure best practices are implemented that will drive revenue growth and profitability. Prior to joining WhiteFence, Chip was responsible for Global Media at Monster.com, where he managed Monster’s media, analytics, business development and their global media budget across 17 countries. Prior to his global media role, Chip was SVP of Online Marketing with responsibility for generating Online eCommerce revenue and seeker resumes. Managing a staff in New York and Boston, Chip oversaw online creative, marketing analytics, media buying and online business development. Chip joined the Monster team in 2000 as vice president of marketing for Monstermoving.com. Preceding his tenure at Monster, Chip was the director of marketing and sales for a $2 billion division of Johnson Controls in Atlanta, where he created and managed marketing, public relations and sales support activities. Chip began his career at Ryder System in Miami, where he worked on all facets of the marketing function, from field marketing to brand advertising and strategic marketing planning. Chip holds a B.S. in finance and a M.B.A. in marketing and finance from the University of Tennessee.

David Uffelman, Vice President—Interactive Marketing, is responsible for overseeing search, e-mail, display and new media marketing platforms for WhiteFence. He brings ten years of experience in the field, most recently as the Director of Interactive Marketing for USAA. During his time at USAA he helped build the company’s search marketing program, display advertising program and social media strategy. From 2004 to 2006, David was the Senior Interactive Marketing Manager at eFunds Corporation in Scottsdale, Arizona. His contributions included the development and launch of a new corporate Web site, managing eFunds' global branding initiative and producing several national Web events. Prior to eFunds, David spent four years at General Electric (Energy Division) as a Multimedia Project Manager and Graphic Designer. While at General Electric, David managed and produced internal and external Web-based communication initiatives and led a team of developers responsible for the design and layout of various global Web applications. David graduated Cum Laude in May 2000 with a B.S. in Electronic Media, Arts and Communication from Rensselaer Polytechnic Institute in Troy, New York.