Finding Bundled Services
"The trend is clear. Consumers like the idea of one company delivering all of their entertainment, information and communications services-and they're seeing their cable companies as the source," said Char Beales, President and CEO of the CTAM. "They realize that by bundling video, phone and Internet products, they can eliminate the inconvenience of dealing with multiple providers and reduce costs."
Cable customers are considerably more interested in getting phone service from their cable company than from other, non-cable VoIP (Voice over Internet Protocol) service providers. Nearly one-third of digital (29 percent) and premium cable customers (32 percent) are interested in leaving their current telephone service provider to receive phone service from their cable company. In addition, basic cable subscribers (23 percent) are more interested in phone service from their cable company than from non-cable VoIP providers (11 percent).
The study also shows a growing interest in receiving additional services from local cable companies, such as high-speed Internet, and local, long distance and mobile phone services.
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